Pelter named Vice President of Product Management and Development of The Seattle Times
For Immediate Release — Aug. 22, 2014
Lindsay Taylor, Consumer Marketing Manager
David Pelter has been named Vice President of Product Management and Development for The Seattle Times.
“We are very pleased to have David Pelter join our executive leadership team,” said Seattle Times President and Chief Operating Officer Alayne Fardella, “David brings leadership, innovation and expertise in strategic product management and development. He has been successful growing incremental revenue for notable organizations and we are fortunate he has decided to put his talents to work at The Seattle Times.”
Pelter will lead the product management and development teams in creating both print and digital products for The Seattle Times. Pelter will work closely with Alan Fisco, Executive Vice President of Revenue and New Products and Brian Kokes, Vice President of Advertising to support the company’s efforts in driving audience revenue and advertising revenue.
“I am excited to serve The Seattle Times in this role,” said Pelter. “I have tremendous respect for the Blethen family and their commitment to independent journalism for our community, and for all of my colleagues at The Seattle Times who share in that commitment to better their community. It is exciting for me to be joining The Times during this time of change in this important industry, and I look forward to helping the company navigate the fundamental shifts needed to ensure that we will thrive for our community and as a model of success across the entire news media industry.”
Pelter is a native of Binghamton, New York,and holds an M.B.A. from the Olin School of Business at Washington University in St. Louis and a B.B.A. from The University of Michigan Ross School of Business. Prior to joining The Seattle Times, Pelter served as the Head of Global Product Management for Amazon Student Prime at Amazon. Additionally, he has held leadership positions with Alaska Airlines, T-Mobile and Outerwall.