All posts by Jaime Patneaude

Acceptable Use and Licensing of The Seattle Times Content, Opinions, and Endorsements by Political/Advocacy Campaigns and Candidates

The content of The Seattle Times, including its opinions and the endorsements of candidates and issues by the Times editorial board, is protected by copyright and trademark and is the exclusive property of The Times. We must control the use of that content to protect our copyright, to insure that readers and voters accurately understand our editorial opinions, and to maintain our credibility as an independent and impartial news organization.

The Seattle Times understands the desire of candidates and campaigns to use The Times’ endorsements and other supporting information in their political material. We permit and encourage such use, subject to the following guidelines:

    1. In all cases, facts and information must be presented accurately and in a way that does not create a false impression or misrepresent The Times’ positions, opinions, or endorsements of candidates or issues.

    2. Candidates and campaigns may state simply that they have been endorsed by The Seattle Times, listing the date the endorsement by the Times Editorial Board appeared. References to The Times endorsements from previous campaigns or material that is favorable to a candidate or ballot measure, where the candidate or ballot measure has not received the current endorsement of the editorial board, may not be used unless that fact is clearly stated.

    3. References to facts reported by The Times and quotation of brief phrases that fairly and accurately convey The Times’ position or opinion are permitted.

      All other uses of material from The Seattle Times require The Times’ consent as to both the amount of material and the context. This includes, for example, material from previous news coverage or editorials unrelated to the current campaign, or Times commentary about an opponent or opposing position, as well as current news and editorial coverage. (For approval contact

    4. Under no circumstances, unless expressly licensed by The Seattle Times, may The Times’ logo, masthead, or actual page copy or illustrations be reproduced or imitated in advertising material. Material must be presented in a distinctly different typeface for both headlines and text.

    5. For information on licensing fees and conditions, contact In most cases, fees will be waived when used in an approved Seattle Times Company publication or product.
Permission to use any material from The Seattle Times is conditioned upon strict compliance with these guidelines. Failure to comply may result in withdrawal of The Times’ permission and may in some cases constitute copyright and trademark infringement or actionable misrepresentation.

Diversity statement

The Seattle Times recognizes that our newsroom must reflect the diversity of our region and the communities we serve. Having a diverse staff is an important step toward richer, more inclusive and better journalism. People from all walks of life must see themselves in our content and be able to relate to it. It is essential to achieving our journalistic mission.

We recognize that diversity is measured in many different ways – including race, gender, sexual orientation, age, religion, disability, socio-economic and geographic background – and we are committed to reflecting those different perspectives on our staff. We also recognize that we can improve on our efforts in making our staff more diverse.

We are particularly focused on increasing representation of persons of color and women on our staff and in key leadership positions. We will achieve this by continuing to review and fine tune our hiring, development, retention and promotion practices while ensuring that our newsroom is a place where journalists from all backgrounds can grow.


To achieve this, we adhere to the following objectives:

  • To communicate the company’s workplace diversity commitment to all newsroom employees, emphasizing why it’s important to The Seattle Times Co.
  • To communicate that commitment to our audiences and communities, and to maintain an open and honest dialogue with them through our stories, visuals, comments, social media and live events.
  • To establish action plans that help us progress toward a goal of a work force that reflects the diversity of the communities we serve.
  • To actively monitor retention rates of journalists of color and female journalists, and to develop and implement strategies to support their retention.
  • To create and maintain an open and ongoing dialogue and assessment of how well our news content reflects our readership.
  • To create and maintain resources and training that ensure our content serves and reflects the diversity of our audience.

Diversity guidelines

The Seattle Times strives for fairness, depth and balance and guards against bias – conscious or unconscious, real or perceived – in all facets of its news coverage. This effort for diverse and honest coverage is at the core of The Seattle Times’ commitment to excellence.

Bias can present itself in everything from beat structure to headlines and cutlines to assignments, choice of sources, story and photo approach, play and organization. Bias can blind journalists to a full understanding of a subject and rob readers of important information.

Because The Seattle Times recognizes journalists bring an array of opinions and experiences to subjects, it relies upon established tools and safeguards against bias, among them maintaining a diverse staff, the use of multiple sources, multiple layers of editing to help ensure a complete report, and consistent staff training and education.

The most important safeguard, however, is a journalist’s humility before a subject and an understanding that no one person or entity holds the truth.

One of our missions is to make our storytelling and our newsroom inclusive on issues of race, gender, age and more.

Diversity is also a critical consideration when selecting wire stories, as there will be national stories of interest that The Times doesn’t write about.

The Times strives to create and maintain a working atmosphere where staffers can feel comfortable raising concerns about coverage they view as biased or otherwise offensive.

Diversity Guidelines